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Προβολή αναρτήσεων από Ιούνιος, 2023

A brief guide to Amazon velocity reviews

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Editor’s Note: Originally published on Sep. 4, 2018, updated on June 29, 2023. Amazon velocity review: three words you don’t want to hear in the same sentence. Or even worse – in an email with the opening line “Hello from Amazon”. Don’t let an account review spoil your sales this Prime Day. Here’s how to handle things. Amazon Velocity Limits The last thing you need this Prime Day is an Amazon velocity review. But it’s not unheard of. Transactions on Amazon are monitored and limited in terms of sales velocity (i.e., volume and value). If you reach your monthly limit, Amazon will automatically assess if it’s worth raising it. | Note: A velocity limit evaluation is not the same as an Amazon velocity review . An evaluation runs in the background. It doesn’t affect sales, but it can lead to a review that may do so. | All accounts with a sudden and unusual spike in sales have their velocity limit reassessed. So, there’s no reason to worry if on...

Selling on Amazon as a Foreign Entity Part 2: Sourcing Amazon Products

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  Armed with a brand new Amazon seller account, you might be looking for ways to source Amazon products from abroad. Here’s what foreign sellers on Amazon like you should know as they navigate this steep learning curve. As Amazon expands its Global Selling network, foreign sellers on Amazon.com make up the lion’s share of active accounts. According to eComCrew , about 63% of Amazon US sellers are based in China and 2% in other foreign nations, with nearly a quarter of all products sold here produced in the city of Shenzen alone. Clearly, there is great demand for foreign made products on all online venues. But it’s especially striking on Amazon US. So, if you’re thinking of selling Private Label products here, it’s time to weigh up your options for Amazon product sourcing and start eyeing manufacturers in Asia. But not before you clarify a few things. What Category to Source Amazon Products For? There are a few produ...

Improve Amazon listings with 7 tips on product images

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Editor’s Note: Originally published on Aug. 23, 2016, updated on June 22, 2023. Selling on Amazon is about convincing people to buy something they’ve probably never seen before from someone they’ve never met. But seeing is believing. That’s why a sale can be down to just one thing: the product image. So, how can you make sure you improve any Amazon listings and get the most out of your product images? Anyone can put together a makeshift photo studio. All it takes is a tent, a tripod, a few lamps, and some white foil. So, it’s no wonder many sellers take photos compliant with the Amazon guidelines below. But what do you do to improve Amazon listings and bring the best out of your photos? Fig. 1. Basic Amazon Product Image Requirements 7 Amazon Listing Optimization Tips on Images Aside from the basic image requirements above, there are a few other ways to improve Amazon listings without too much fuss. H...

How to Boost Efficiency With Amazon QuickSight

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  Looking for ways to keep everyone in the loop? Why not try Amazon QuickSight? This Amazon Business Intelligence service comes with interactive dashboards and a heap of other visuals to help showcase your KPIs, trends, and other insights. Information is power. But only if it gives you actionable insights. With Amazon QuickSight, data-driven decisions are no longer the ambit of business analysts. Just about anyone can use Amazon Data Visualization . Here’s what you need to know about this Amazon Business Intelligence (BI) tool. What Is Amazon QuickSight? Amazon QuickSight is a Business Intelligence service. It’s cloud-native, serverless, and offered by Amazon. It’s also powered by the AWS Super-fast, Parallel, In-memory Calculation Engine (SPICE). Here are some of its main attributes: Enables users to create interactive dashboards within minutes. Extracts meaningful information from different sources. Shares information with employ...

Advertising on Amazon: A Content

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Editor’s Note: Originally published on Apr. 23, 2019, updated on June 15, 2023.   Does advertising on Amazon sound complicated? There are several ways to boost awareness for your brand or product. Let’s have a look at A+ Content (fmly. Enhanced Brand Content or EBC) and how it can improve your image on Amazon and drive traffic. Last week, we talked about Amazon ads , focusing primarily on PPC campaigns. While we’re on the topic of boosting sales by advertising on Amazon , let’s take a look at how sellers can make products stand out with A+ Content. The ABCs of A+ Content A+ Content, formerly known as Enhanced Brand Content or EBC, is an Amazon tool initially available only to vendors. But it was gradually extended to sellers who signed up for Brand Registry , Amazon Launchpad , Amazon Exclusives , and other selling programs. Enhanced content on Amazon is a way to give your products an edge and increase your brand fo...