A brief guide to Amazon velocity reviews
Editor’s Note: Originally published on Sep. 4, 2018, updated on June 29, 2023. Amazon velocity review: three words you don’t want to hear in the same sentence. Or even worse – in an email with the opening line “Hello from Amazon”. Don’t let an account review spoil your sales this Prime Day. Here’s how to handle things. Amazon Velocity Limits The last thing you need this Prime Day is an Amazon velocity review. But it’s not unheard of. Transactions on Amazon are monitored and limited in terms of sales velocity (i.e., volume and value). If you reach your monthly limit, Amazon will automatically assess if it’s worth raising it. | Note: A velocity limit evaluation is not the same as an Amazon velocity review . An evaluation runs in the background. It doesn’t affect sales, but it can lead to a review that may do so. | All accounts with a sudden and unusual spike in sales have their velocity limit reassessed. So, there’s no reason to worry if on...