AmazonSeller4you

Editor’s Note: Originally published on Nov. 16, 2021, last updated on Sep. 28, 2023.   The latest buzzword in the world of 3P sellers is “Amazon aggregator”. What’s that, you ask? Gather round, and we’ll tell you all you need to know about Amazon seller aggregators and their wily ways. Things are changing fast for Amazon sellers. Suddenly, they’re going toe to toe with a foe greater than any of them. No, it’s not a Balrog – nod to LOTR . It’s an army of 100+/hundreds of Amazon seller aggregators and it’s becoming a major player on a global scale. Today we look into what makes an Amazon brand aggregator such a threat, and why many sellers don’t have the means to fight back. We also reveal why it may be time for you to scale your business and start competing with Amazon aggregators, rather than throw in the towel. What Is an Amazon Aggregator? In the ‘aggregator model’, a business collects data from other businesses and...

  As a foreign seller, you may feel at times that your approach to customer experience isn’t fit for purpose. So, how do you handle buyer queries and demands in a way that builds trust and is on a par with Amazon’s own support services? Amazon strives to be the most customer-centric company on the planet. This “customer obsession” sets a very high bar for third-party merchants, and especially foreign sellers. They must tap into the mind of a new kind of buyer, whose expectations, frustrations, and means of expression can be entirely alien to them. So, let’s look at what Amazon.com expects from sellers based abroad with a few easy, customer-related guidelines. We show you how to handle buyer messages, reviews, and returns on Amazon so that you provide exceptional customer support. Here’s what every foreign seller on Amazon should know: Communicating With Buyers The only approved way to communicate with buyers on Amazon is the Buyer-...

Editor’s Note: Originally published on Sep. 26, 2019, updated on Sep. 21, 2023.    Amazon sellers and vendors who have a brand of their own can sign up to the Amazon Brand Registry. Everyone knows that. But what exactly is it, and why should you register your brand on Amazon? Here’s where you can find out. The best thing you can do as a private label seller is to register your brand on Amazon. This improves buying experience and protects your trademark from other Amazon sellers. In fact, those are the two main selling points of the Amazon Brand Registry service. But how? 30 Advantages of Amazon Brand Registry When you sign up for Amazon Brand Registry, you get more control over your brand’s presence on Amazon. Here are some exclusive perks, that become available to you when you register your brand with Amazon: Update product details and other listing information without opening a case. Repor...

  Make a great first impression as an Amazon seller with mindful and professional product packaging this sales season. Find out how you can meet Amazon packaging guidelines and buyer expectations with some of today’s most cost-effective and sustainable packaging solutions for Amazon sellers. As an Amazon seller, you know it’s all about keeping customers happy. This requires a special blend of ingredients like a dash of discounts, a pinch of product perfection, a drop of diligence, and a squeeze of self-restraint. But don’t overlook product packaging optimization as you develop your formula for customer satisfaction. At its most basic, thoughtful packaging protects your product. But at its best, it can enhance customer experience tremendously. After all, what your item looks like at first blush is an image that stays with the customer. Below are a few customer-centric packaging strategies every Amazon seller should try. ...