What to Look For When Choosing an Amazon Repricer

On a marketplace as price-sensitive as Amazon, you need to be able to optimize your prices 24/7. But as we never tire of pointing out, not all Amazon repricing software tools are created equal. Today we’ll go over some must-have Amazon repricer features to remind sellers what to look for when choosing an Amazon repricer.

Table of Contents

What Is an Amazon Repricing Tool?

At its most basic level, Amazon repricing software is an application that alters the price of your listed products automatically. Virtually everyone on Amazon uses one to keep their competitive edge and have a shot at the Buy Box. But they don’t all work the same. Even some of the tools with the best Amazon repricer features fail to win, keep, or make the most of the Buy Box.

What Does a Repricer Do?

In a nutshell, Amazon repricing software looks at competing offers, determines your best price point, and pushes a price change on Amazon. It does this around the clock, with very little input from you. Your price won’t necessarily be better than the competition’s, but it will be the best price you can offer, based on things like market demand and the number of competitors.

Do I Need a Repricer?

Sadly, it’s all but impossible to have competitive prices on Amazon without relying on automation. Sellers don’t mind splurging on the most expensive tools, with the best Amazon repricer features, just as long as it gives them the upper edge. So, challengers are under constant pressure to keep up with automated price changes.

If you’re wondering how badly you need a repricer for Amazon, there are a few things to consider. Every seller’s different, and so are their software needs. But if you fulfill all of these 7 criteria, it’s safe to say you should seriously consider trying an Amazon repricing software tool:

• You sell or want to sell on Amazon.
• You’re competing with others to sell the same product on the same listing.
• You’re selling a Private Label item that’s very similar to other products.
• You have a great variety of SKUs or a very large inventory.
• You want to increase your sales and profits.
• You want to win the Buy Box without lowering profits.
• You want to understand your Amazon business better.

 

What to Look For When Choosing an Amazon Repricer

Once you’ve made up your mind about trying some Amazon repricing software, it’s just a matter of finding the right tool for your business. And that will come down to about 10 factors. Here’s what to look for when choosing an Amazon repricer:

Marketplace Matters

You might not have dreams of global expansion now, but thanks to unified accounts, the global selling infrastructure, and the BIL tool for ported listings, selling internationally is a very real possibility. So, your chosen Amazon repricer should cover the marketplace you’re selling on today, as well as the ones you plan to expand to.

Budget and Subscription Plan

As you’re budgeting for your business software, make sure to include the cost of the Amazon repricer. Some developers charge a one-off fee, others have a flat fee, and others still will base their price on fluctuating parameters like sales volume. Some offer monthly subscriptions, while others come with yearly deals. In any case, it’s bound to be a 3-4-figure sum.

Data Collection and Repricing Speed

If speed truly is “the essence of war”, then you need a repricer that makes the most of Amazon APIs. One that collects data every 5-15 min., checks it, adjusts your prices based on proven rules or algorithms, and sends the new prices back to Amazon as soon as possible. As you can see in the video featured here, Sellery can reprice in a matter of seconds.

Price Update Speed

Being the first to drop a price doesn’t make much of a difference if your Amazon repricer doesn’t update right away and push a new price out quickly. There are some repricers out there that will only update prices once an hour. Make sure you understand your repricer’s limitations before you commit to a subscription.

Flexible and Highly Customizable

We like to say the only constant on Amazon is change. Take, for instance, sales tax changes, listing purges, and metrics requirements. Well, whenever Amazon changes, sellers must adapt their pricing strategy. With Sellery, it’s just a matter of tweaking some Pricing Rules. That is, selecting new competition filters, Buy Box strategies, and exceptions. It only takes minutes.

Simple and Easy-to-Use

Amazon is a vast environment with its own lingo and rules. To make the most of it, you need a repricer that keeps it simple, doesn’t use too many newfangled words, and doesn’t make it hard for you to update prices manually or automatically.

With a tool like Sellery, you can set up your own rules, filters, and strategies. And with BuyBoxBuddy, a set-and-forget type of repricer, it only takes a few minutes to start repricing. After that, you’re free to tweak your price limits straight from your inventory lists.

User Input

Some Amazon repricers will ask you only to set your minimum and maximum price limits. These are suitable for sellers who have just started selling on Amazon, or those who are prioritizing sales over profits. But if they’re developed by industry pioneers with history and experience in building Amazon repricing software, they can still have some great features.

 

 

Propensity for Price Wars

Price wars can really dig into profits. So, it’s essential to make sure you choose a repricer that won’t drag your price down and lose you money, just to win the Buy Box. Sellery and BuyBoxBuddy, for instance, will gradually increase your price once you win the Buy Box. So, ask the developer about their algorithms or look into the way the repricer is set up.

Help Desk

You might be surprised to find your chosen Amazon repricing software only comes with an e-manual. But it’s not much of a repricer if it doesn’t come with customer care service. When it comes to SellerEngine, our support teams are based on 2 continents, covering most time zones.

We also offer phone support with dedicated Amazon repricing strategy consultancy for both Sellery and BuyBoxBuddy, even for free trial users. And post-sale support is also available. We follow up with monthly check-in calls and consultations from our Amazon Experts.

Free Trial

Most repricers come with a free trial offer. But make sure it comes with all the Amazon repricer features of the full version. When signing up, the developer shouldn’t ask you for credit card details. And you should be able to access phone and email support from industry experts throughout the free trial period. Sellery and BuyBoxBuddy tick all those boxes.

 

7 Must-Have Features of Amazon Repricing Software

Amazon repricer features matter. With fierce competition, your choice of Amazon repricing software can affect the success of your business. To maximize your chances of success, make sure your Amazon repricer comes with these 7 basic features:

Supports FBA vs. Non-FBA Repricing

As mentioned in our 2022 Complete Guide to Amazon Seller Fees, your fulfillment channel matters. It will determine the fees you pay, the margins you make, and who you’re up against on the offers page. But not all repricers take fulfillment-specific costs and challenges into account.

Sellery will show you a breakdown of profit estimates based on the channel. What’s more, it allows you to customize your pricing strategies based on fulfillment channels. Not just your own, but also your competitor’s, as shown on our Pricing Rules help page.

Competes Against Amazon

Sellers often end up competing with “the platform”. This is a special type of rivalry; one that repricers don’t handle very well. Luckily, it’s something Sellery specializes in. To our knowledge, it’s also a feature specific to Sellery.

Shows Stock Level, Age, and Sales Velocity

Prices aren’t everything. Sometimes it’s your sales velocity and stock levels that bring you down. These go hand in hand with the age of the inventory. With Sellery, a few simple tweaks can help you shift slow-movers and boost velocity. The same goes for BuyBoxBuddy, which also comes with some eye-catching sales graphs.

Schedules Repricing Campaigns

One way to boost sales is to schedule your price changes for specific times of day, like when your buyers tend to do most of their online shopping. Scheduled repricing is yet another one of Seller’s amazing features. As explained on this help page, you can use it to tell Sellery when to tweak prices, based on your pre-set rules, to get the margins and markups you want.

Understands the Buy Box Algorithm

Amazon uses an algorithm to determine who gets the Buy Box and when. But Buy Box eligibility and rotation are two concepts most repricers can’t wrap their heads around. Tools like Sellery or BuyBoxBuddy come not only with pricing techniques, but with a firm grasp on how rotation scenarios can affect you.

Amazon-Specific Analytics

Filters and rules aren’t everything. Sometimes you could do with analytics. A good repricer might pinpoint Buy Box opportunities, as seen above. It might come with eye-catching graphs. Or, like BuyBoxBuddy, it might come with all the stats and reports you need on a single dashboard.

Flexibility

What happens when Amazon comes up with new rules, metrics, fees, taxes, and listing restrictions? Well, you need a flexible Amazon repricing software that will always stay relevant. In fact, if you don’t know what to look for when choosing an Amazon repricer, you might want to start there.

For us at SellerEngine, this year marks 20 years of service to sellers. That’s 2 decades’ worth of knowledge and expertise distilled in groundbreaking Amazon repricer features. It’s what gives us the confidence to say that, whatever the challenge, our technology and our SellerEngine Services crew will be here to see you through.

 

Melanie takes an active interest in all things Amazon. She keeps an eye on the latest developments and keeps Amazon sellers up to speed.

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